When customers requite you feedback, whether it's positive or negative, they're taking time out of their 24-hour interval to ship you an of import message. Sometimes the customer is diddled away by your hard work and efficiency, and sometimes they're frustrated past a bad state of affairs. In either case, a customer feedback thank you message can help you lot make the most of the situation. Here are six customer feedback thanks messages that y'all can use in any state of affairs.

6 Customer Feedback Thank You lot Messages for Every Situation

ane. Positive Feedback Email

customer feedback loop transparency

One of the all-time feedback letters you lot tin receive is a glowing email from a happy customer. When this happens, requite yourself a pat on the dorsum for a job well done. Or, if the client mentions a specific employee, let them know. Anybody likes to hear nice things.

It's too important to provide a feedback thank you message. Show your client that you appreciate that they took time out of their day to send you a message. If a customer is very enthusiastic almost your company, this might also be the fourth dimension to ask for a testimonial. Or, if you're looking for shorter reviews or more ad, ask your customer to share their stance via social media, or on a review site.

Here'due south an example positive feedback thank you email to attempt. You lot'll need to customize this email according to what your client said and the feel that they had.

Hi (customer's name)

Cheers and then much for taking the fourth dimension to send this! Everyone here at (business concern name) loves to know that our customers savor what nosotros practise.

Nosotros're glad that you loved (product, service, experience, person etc.). We are always trying our best to brand your feel memorable, and we're glad that we've achieved it!

This is such terrific feedback, nosotros'd really similar to share it with others. Would yous share what you wrote in a testimonial? We're collecting written or video testimonials at this link (landing folio link). Testimonials really aid us spread the word about (business name) and bring in more than customers. We promise you'll help us share your kind words with all of our customers!

Thank you again! We're looking forward to making your experience fifty-fifty better in the hereafter!

All-time,

(Your name)
(Your title)
(Your email)

Remember, if you're not looking for reviews on your website, change the request accordingly. You might attempt instead, "Would yous share what you wrote in a Facebook post?" or "Would you share what you wrote in a Google review?"

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ii. Negative Feedback E-mail

A positive feedback thank you email is great to read, merely non every message you receive volition exist positive. At some point, you'll probably receive a negative feedback email from a customer. These can be hard to read, especially if the message is angry and emotional.

Your customer took the time to send an email instead of writing a review, and then there's a good take a chance this message will be long. Y'all don't need to respond to every point, but you should respond to the major ones. Generally, customers take the fourth dimension to share negative feedback for ane of two reasons; they saw a problem and would similar it solved, and then other customers don't experience it, or they were frustrated and let down by the experience, and would similar information technology rectified. In your reply, you have a hazard to practise this.

Showtime, take a breath. Information technology's better if y'all don't reply to this e-mail right away. Walk away for a while and practice something else. When you're gear up, use this feedback response template to avoid replying with an overly emotional response.

Hello (client's proper name),

Cheers for taking the time to go in bear upon. I'thousand sorry to hear that your feel with (business name) wasn't good. We effort difficult to brand every feel positive, but sometimes we miss the marker.

Thanks for letting me know about (trouble mentioned). I'grand going to talk to our team and fix this. Please know that this is not ordinarily how we exercise business. Nosotros want all customers to feel welcome and appreciated, and nosotros're sorry that this didn't happen for you.

We hope you'll consider giving usa another try. If and so, please use this coupon for (discount or offer). If not, I understand.

Thank you again for bringing this to our attention.

Sincerely,
(Your name)
(Your title)

You'll need to customize this feedback thanks message depending on the negative feedback you receive. If the customer writes a reasonable email pointing out a problem, they simply desire it to be solved. If you can solve the problem, do so. If you can't or won't, don't make promises. Either style, acknowledge the situation and offering an apology.

If the customer seems unreasonable, and writes near a problem that can't be solved, isn't relevant to your business, or is verbally abusive, endeavor a slightly dissimilar approach. Admit the customer's concerns, and offer a brief, one-sentence explanation. Don't engage on an emotional level. This is probably a customer you'd prefer not to see once again, so consider deleting the paragraph of the template making an offering to welcome them back.

three. Mixed Feedback Email

close the customer feedback loop

This email might be a bit perplexing at first. You might non know how exactly to respond. In a mixed feedback email, your client might tell you that they enjoyed their feel overall, just they had some issues. Or, peradventure they had several problems, but notwithstanding expressed positive feelings towards your business. Though this electronic mail might be a bit confusing, your feedback thank you lot response will however have some common elements.

As previously mentioned, it's important to acknowledge the problems your customer had. If they are fixable, assure your customer that yous will have measures to make a fix. If the problems aren't fixable, explicate why. Here'due south a mixed feedback e-mail response template to get you started.

How-do-you-do (customer'due south proper name),

Thank you for taking the time to write this, and for pointing out these issues. We work hard to give all of our customers a nifty experience, and we want to keep improving. I've talked with our teams here, and we're working on fixing these problems. Besides, thank you for your kind words nigh our business. We really appreciate both the kindness and the honesty.

We're going to fix these issues and nosotros hope y'all'll (visit / shop with) usa again. As a small thank you for your feedback, I hope you lot'll use this (discount or offering) side by side fourth dimension.

We hope to come across you again soon!

Best,
(Your proper noun)
(Your championship)

If a customer takes the fourth dimension to give you lot both positive and negative feedback, it indicates that they're an honest, reasonable, and tactful person. They didn't write to you because they were angry or malicious. This is probably the type of customers you want to keep, so a discount or offer volition aid them to come dorsum.

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4. Positive Review

Reviews are usually shorter than emails, so the feedback thanks message here should be a bit dissimilar. It'south a skilful idea to monitor your reviews regularly, and reply to customers. Studies prove that most customers await businesses to answer to their reviews, though well-nigh businesses don't. Responding will bear witness other potential customers that you lot are attentive and y'all care nigh your customers' experience.

For this feedback template, let's assume the review is adequately brusk, mayhap two or iii sentences maximum. Maybe the reviewer pointed out a particular thing that they liked, such as a keen production.

Hi, (customer's proper noun)! Thank you for taking the time to post this! We really appreciate it. We also honey (feature or product customer mentioned). We too highly recommend (another, related feature or product). We look frontward to seeing you again soon!
Best,
(Your name)
(Your title)

This tin can besides exist a adept time to ask for a testimonial or additional review on your website. Nevertheless, not all review websites allow this. Take time to review the site'south policies outset, and retrieve that policies differ from site to site.

5. Negative Review

close the customer feedback loop

A negative review, simply like a negative e-mail, is hard to read. A negative review is ofttimes worse, since other customers will see it likewise. You might be tempted to endeavor and remove the negative review somehow. Yet, if the review is made by a existent client and it'due south not abusive or inappropriate, it's unlikely to be removed. Instead, consider a response that will help the customer and other potential customers reading the review.

Once once more, consider what type of negative feedback you're working with. If the customer points out a problem in a reasonable fashion, there's a chance to fix it. Just, if the customer has unrealistic expectations or a complaint you lot can't fix, it may be improve to briefly explain, and move on.

Try this feedback thanks template for a relatively short negative review.

Hi (customer'due south proper noun), we appreciate you taking the time to write a review and bring these issues to our attending. We want y'all to know that we have solved this trouble. Nosotros'd honey a chance to make this right, then we hope you lot'll consider (visiting / shopping with) u.s. again. If we tin deliver an infrequent experience for you lot, nosotros hope you lot'll consider editing your review.

Nosotros promise to see you soon!
Sincerely,
(Your name)
(Your championship)

Remember, don't claim to have fixed the problem unless you accept. If the customer pointed out something that can't actually exist fixed, or made unrealistic expectations, offer a cursory explanation about this instead. For example, if your customer said something like "this shop is mode likewise expensive" you might include an explanation like, "Our prices are higher than you might meet at other stores considering all of our goods are fair trade and assist deserving businesses and families flourish. We promise you lot'll visit over again and be a function of this with the states!"

Featured Resources: 5 Survey Templates + Client Feedback Strategy Guide

Customer Feedback Strategy Guide

Download the Customer Feedback Strategy Toolkit

6. Mixed Review

Just similar the mixed feedback e-mail, a mixed review tin can be puzzling. This customer might signal out some things they liked, as well every bit some bug that they had. But, only like the mixed feedback electronic mail, a mixed review tin can be very valuable. When a customer points out good and bad things, they're probably non beingness overly emotional or spiteful, they're being honest. This is probably a reasonable person that would even edit their review if the bug were stock-still.

Try this feedback thanks template for a mixed review:

Hi (customer'southward proper noun), thank you lot for taking the time to write united states of america a review. Thank you for the kind words, and besides for your honesty. Nosotros want to make every customer's experience not bad, and we appreciate you pointing out these issues, then we tin ready them!

I've talked with our team and nosotros've fixed these bug. We hope you'll consider (shopping with / visiting) us again. If we tin can really evangelize the experience we strive for, we hope you'll consider updating your review.

We hope to see yous once again!

Sincerely,
(Your name)
(Your title)

These feedback give thanks you responses are just a starting bespeak. You'll need to customize them based on what your customers say and what they're looking for. As well, remember that canned, identical responses won't await proficient on a public review forum. Listen to your customers, admit their concerns, exist friendly and professional, and you tin can write a five-star response to any blazon of feedback you receive.

Posted in: Customer Feedback